Consumer satisfaction and dissatisfaction
perspectives and overview
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Author
Contributions
- Marketing Science Institute - Contributor
Publication
1977 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
11,250 words, Guess
Page Count
45 pages
Identifiers
- OCLC Control Number3522998
- Open LibraryOL45063313M
Classifications
- DDC658.834
- LCCHC79.C6 H86 1977
Alternate Titles
- Conference on Conceptualization and Measurement of Consumer Satisfaction/Dissatisfaction.
Subjects
Series Statement
- Marketing Science Institute. Report no -- 77-112
- Report (Marketing Science Institute) -- no. 77-112.
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