Wikinomics
how mass collaboration changes everything
Expanded ed.
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Author
Contributions
- Williams, Anthony D., 1974- - Contributor
Publication
2008 - Portfolio, New York, New York (State)
Language
English
Word Count
87,750 words, Guess
Page Count
351 pages
Identifiers
- Internet Archivewikinomicshowmas0000taps_k4j5
- Internet Archivewikinomicshowmas0000taps_x6b3
- ISBN-139781591841937
- ISBN-101591841933
- Goodreads1471248
and 7 more
- LibraryThing1922156
- Library of Congress Control Number2008276214
- OCLC Control Number166359926
- Better World BooksO6-EQV-338
- Better World Books9781591841937
- Better World BooksO6-BZK-796
- Open LibraryOL18590803M
Classifications
- LCCHD69.S8 T37 2008
- LCCHD69
Description
An updated edition of the national bestseller—now with a new introduction and a new chapterToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Description
Examines the move toward large-scale collaboration in business, discussing the creative participation of consumers in industry and the role of the Internet in this transformation, noting developments such as MySpace, YouTube, and Flickr.
Subjects
Topics
Other Editions
- Wikinomics: how mass collaboration changes everything
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