The Rhetoric and Reality of Marketing
An International Managerial Approach
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Word Count
48,000 words, Guess
Page Count
192 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL10560108M
- ISBN-139780333987322
- ISBN-100333987322
- OCLC Control Number50898711
- OCLC Control Numberrhetoricrealityo0000unse
and 2 more
- Library of Congress Control Number2002192664
- Goodreads2592922
Classifications
- LCCHF5415.13 .R454 2003
Subjects
Topics
GestionMarketingManagementCase studiesEtudes de CasBusiness/EconomicsMarketing - GeneralMarketingmanagementManagement - GeneralBusiness & EconomicsInternational businessInternational - MarketingInternationaler VergleichSales & marketing managementBusiness / Economics / FinanceMarketing, management, case studiesBusiness & Economics / Marketing / International
Other Editions
- The Rhetoric and Reality of Marketing: An International Managerial Approach
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