Philip J. Kitchen
Identifiers
- Open LibraryOL1387756A
Top Subjects
- Business / Economics / Finance (7)
- Business & Economics (6)
- Marketing - General (5)
- Sales & marketing (5)
- Business & Economics / Marketing / General (4)
- Business communication & presentation (2)
- Communication, International (2)
Books by Philip J. Kitchen
Total count: 14
Public RelationsPrinciples and Practice1 editionInt. Cengage Business Press1997-04-24
Marketing CommunicationsPrinciples and Practice1 editionInt. Cengage Business Press1998-11-19
Communicating GloballyAn Integrated Marketing Approach1 editionMcGraw-Hill2000-04-15
Communicating GloballyPalgrave Macmillan2000-06-06-
Raising the Corporate UmbrellaCorporate Communications in the Twenty-First CenturyPalgrave Macmillan Limited2001-01-01
The Informed Student Guide to Marketing1 editionInt. Cengage Business Press2001-04-05
Raising the Corporate UmbrellaCorporate Communications in the Twenty-First CenturyPalgrave Macmillan2001-11-17-
Rhetoric and Reality of MarketingAn International Managerial ApproachPalgrave Macmillan2003-01-01
Integrated marketing communicationsa primerRoutledge2004-01-01
Marketing Mind PrintsPalgrave Macmillan2004-08-12
MarketingMetaphors and MetamorphosisPalgrave Macmillan2009-01-06-
Evolution of Integrated Marketing CommunicationsThe Customer-Driven MarketplaceTaylor & Francis Group2013-01-01
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Integrated Communications in the Postmodern EraPalgrave Macmillan2014-01-01
Word of Mouth and Social MediaTaylor & Francis Group2014-01-01