Publication

2000-06-06 - Palgrave Macmillan

Word Count

72,000 words, Guess

Page Count

288 pages

Physical Format

Hardcover

Identifiers

  • ISBN-100333921372
  • ISBN-139780333921371
  • Goodreads2029840
  • LibraryThing7100717
  • Better World Books9780333921371
and 1 more

Classifications

  • LCCHD28-70HF5410-5417.5
  • LCCHF4999.2-6182

First Sentence

The challenge facing most marketing organizations as they enter the 21st century is how to transition from traditional functions and operations to the new world of the 21st century and the global marketplace.

Subjects

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