Contributions

  • Narayandas, Das - Contributor
  • Harvard Business School - Contributor

Publication

2000 - Division of Research, Harvard Business School, Boston, Massachusetts

Language

English

Word Count

10,000 words, Guess

Page Count

40 pages

Identifiers

Description

In this paper, we examine behavioral outcomes following a customer-initiated contact (CIC) with a manufacturer.

Subjects

Series Statement

  • Working paper / Division of Research, Harvard Business School -- 01-027
  • Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 01-027

Other Editions

  • Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behaviorDivision of Research, Harvard Business School2000-01-01

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