Managing customer-initiated contacts with manufacturers
the impact on share of category requirements and word-of-mouth behavior
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Author
Contributions
- Narayandas, Das - Contributor
- Harvard Business School - Contributor
Publication
2000 - Division of Research, Harvard Business School, Boston, Massachusetts
Language
English
Word Count
10,000 words, Guess
Page Count
40 pages
Identifiers
- OCLC Control Number45746843
- Open LibraryOL49872349M
Description
In this paper, we examine behavioral outcomes following a customer-initiated contact (CIC) with a manufacturer.
Subjects
Series Statement
- Working paper / Division of Research, Harvard Business School -- 01-027
- Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 01-027
Other Editions
- Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
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