Consumer kids
how big business is grooming our children for profit
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Author
Contributions
- Nairn, Agnes - Contributor
Publication
2009 - Constable, London, England
Language
English
Word Count
94,500 words, Guess
Page Count
378 pages
Identifiers
- Internet Archiveconsumerkidshowb0000mayo
- ISBN-139781845298807
- ISBN-101845298802
- OCLC Control Number262720007
- Better World Books9781845298807
and 1 more
- Open LibraryOL28268049M
Classifications
- DDC658.80083
- LCCHF5415.32 .M393 2009
- LCCHF5415.32
Description
"Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers, and why, above all, too much marketing makes you unhappy." "This hard-hitting expose is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in."--Jacket.
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