Author

Contributions

  • Nairn, Agnes - Contributor

Publication

2009 - Constable, London, England

Language

English

Word Count

94,500 words, Guess

Page Count

378 pages

Identifiers

and 1 more

Classifications

  • DDC658.80083
  • LCCHF5415.32 .M393 2009
  • LCCHF5415.32

Description

"Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers, and why, above all, too much marketing makes you unhappy." "This hard-hitting expose is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in."--Jacket.

Subjects

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