Contributions

  • Fournier, Susan - Contributor
  • Marketing Science Institute - Contributor

Publication

1998 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

11,250 words, Guess

Page Count

45 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 98-112

Other Editions

  • Paradoxes of technology: consumer cognizance, emotions, and coping strategiesMarketing Science Institute1998-01-01

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