Handbook of research on digital media and advertising
user generated content consumption
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Author
Publication
2011 - Information Science Reference, Hershey, PA, Pennsylvania
Language
English
Word Count
185,500 words, Guess
Page Count
742 pages
Identifiers
- ISBN-101605667927
- ISBN-101605667935
- ISBN-139781605667928
- ISBN-139781605667935
- Library of Congress Control Number2009053448
and 2 more
- OCLC Control Number495781030
- Open LibraryOL24476963M
Classifications
- DDC659.14/4
- LCCHF5821 .H318 2011
Description
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
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