Contributions

  • Ferrell, O. C. - Contributor

Publication

1995 - Houghton Mifflin, Boston, Illinois

Language

English

Word Count

188,250 words, Guess

Page Count

753 pages

Identifiers

and 4 more
  • ISBN-139780395716830
  • LibraryThing635220
  • Goodreads2723444
  • Library of Congress Control Number94076541

Classifications

  • DDC658.8
  • LCCHF5415 .P658 1995

Subjects

Other Editions

  • Marketing: concepts and strategiesHoughton Mifflin1995-01-01
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