The end of advertising as we know it
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Author
Contributions
- Brott, Armin A. - Contributor
Publication
2002 - John Wiley & Sons, Hoboken, NJ, New Jersey
Language
English
Word Count
59,750 words, Guess
Page Count
239 pages
Identifiers
- Open LibraryOL3657986M
- ISBN-100471225819
- OCLC Control Number50685666
- OCLC Control Number59464468
- OCLC Control Number50301611
and 4 more
- OCLC Control Numberendofadvertising00zyma
- Library of Congress Control Number2002512916
- LibraryThing586245
- Goodreads1604826
Classifications
- LCCHF5823 .Z95 2002
Description
"In this follow-up to the bestseller The End of Marketing as We Know It, Coca-Cola's former chief marketing officer argues that current advertising practices are dead. He contends that advertisers have lost sight of their primary goal: to sell the product. Fortunes are wasted on hip, award-winning commercials that often fail to even communicate the brand. The reality of business demands that advertising answer to the bottom line."--BOOK JACKET.
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