Essentials of contemporary advertising
2nd ed.
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Author
Contributions
- Schaefer, David H. - Contributor
- Weigold, Michael F. - Contributor
Publication
2009 - McGraw-Hill Irwin, Boston, Massachusetts
Language
English
Word Count
148,000 words, Guess
Page Count
592 pages
Identifiers
- Internet Archiveessentialsofcont02edaren
- ISBN-139780073380971
- ISBN-100073380970
- LibraryThing6745097
- Goodreads2182287
and 3 more
- Library of Congress Control Number2008005753
- OCLC Control Number191898261
- Open LibraryOL16490555M
Classifications
- DDC659.1
- LCCHF5821 .A74 2009
Subjects
Topics
Other Editions
- Essentials of contemporary advertising
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