Branding your business
promoting your business, attracting customers and standing out in the market place
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Word Count
63,750 words, Guess
Page Count
255 pages
Identifiers
- Internet Archivebrandingyourbusi0000hamm_q6s1
- ISBN-100749450738
- ISBN-139780749450731
- LibraryThing6206289
- Goodreads3112550
and 4 more
- Library of Congress Control Number2007047429
- OCLC Control Number182621424
- Better World Books9780749450731
- Open LibraryOL16939875M
Classifications
- DDC658.8/27
- LCCHF5415.1255 .H36 2008
- LCCHF5415.1255.H36 2008
Description
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
Subjects
Topics
Series Statement
- Sunday Times business enterprise series
Other Editions
- Branding your business
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