Author

Publication

2008 - Kogan Page Limited, London, England

Language

English

Word Count

63,750 words, Guess

Page Count

255 pages

Identifiers

and 4 more

Classifications

  • DDC658.8/27
  • LCCHF5415.1255 .H36 2008
  • LCCHF5415.1255.H36 2008

Description

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.

Subjects

Series Statement

  • Sunday Times business enterprise series

Other Editions

  • Branding your businessKogan Page Limited2008

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