The strategy and tactics of pricing
a guide to growing more profitably
5th ed.
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Author
Contributions
- Hogan, John E., Ph. D. - Contributor
- Zale, Joseph - Contributor
Publication
2011 - Prentice Hall, Boston, Massachusetts
Language
English
Word Count
83,500 words, Guess
Page Count
334 pages
Identifiers
- Open LibraryOL24585927M
- ISBN-139780136106814
- ISBN-100136106811
- OCLC Control Number465681514
- Library of Congress Control Number2009047553
Classifications
- DDC658.8/16
- LCCHF5416.5 .N34 2011
Description
"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets."--Amazon.com.
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