Publication

2001-07-24 - McGraw-Hill

Language

English

Word Count

52,000 words, Guess

Page Count

208 pages

Identifiers

and 3 more
  • Library of Congress Control Number00066217
  • LibraryThing1113786
  • Goodreads3017791

Classifications

  • LCCHF5415.335.K45 2001

Description

"The Customer Delight Principle presents a step-by-step program for taking your company further up the customer satisfaction continuum, from a reliance on the satisfaction-maintaining characteristics that customers increasingly take for granted to a focus on unexpected, customer delight-creating attributes. Timothy Keiningham and Terry Vavra unveil a customer delight principle based on real-world findings that include: perceived costs of negative outcomes to a customer and how they far outweigh the perceived benefit from expected outcomes; the nonlinear relationship between perceived performance and customer satisfaction, in which customer attitude changes follow a classic diminishing-returns model; and case studies of FedEx Custom Critical, Toys "R" Us, Mercedes-Benz USA, and others on determining the delight-creating attributes of a product or service - then concentrating performance-improvement efforts in those areas."--BOOK JACKET.

First Sentence

"YOUR SATISFACTION IS guaranteed."

Subjects

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