Books by Roger J. Best
Total count: 8
Consumer BehaviorImplications for Marketing Strategy5th editionMcGraw-Hill Higher Education1992-01-01
Market-Based ManagementStrategies for Growing Customer Value and ProfitabilityPrentice Hall1996-12-27
Consumer BehaviorBuilding Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)7th Bk&Dk editionIrwin Professional Publishing1997-08-19
Consumer BehaviorBuilding Marketing Strategy (with DDB Needham Data Disk)8 editionMcGraw-Hill/Irwin2000-06-26
Consumer BehaviorBuilding Marketing Strategy, 9/e, (with DDB Needham Data Disk)McGraw-Hill/Irwin2003-03-12
Consumer Behavior with DDB Life Style StudyTM Data DiskMcGraw-Hill/Irwin2006-03-02
Market-based managementstrategies for growing customer value and profitability6th ed.Pearson2013-01-01