Contributions

  • Best, Roger J - Contributor
  • Coney, Kenneth A - Contributor

Publication

2001 - Irwin/McGraw Hill, Boston, Massachusetts

Language

English

Word Count

193,750 words, Guess

Page Count

775 pages

Identifiers

and 7 more
  • ISBN-139780072316025
  • ISBN-139780072411737
  • ISBN-139780072416886
  • Goodreads471118
  • LibraryThing7177929
  • Library of Congress Control Number00027293
  • Open LibraryOL17152928M

Classifications

  • LCCHF5415.33.U6 H38 2001

Subjects

Genres

  • Case studies

Series Statement

  • The Irwin/McGraw-Hill series in marketing

Other Editions

  • Consumer behaviorIrwin/McGraw Hill2001

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