Consumer behavior
building marketing strategy
9th ed.
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Contributions
- Best, Roger J. - Contributor
- Coney, Kenneth A. - Contributor
Publication
2004 - McGraw-Hill Irwin, Boston, Massachusetts
Language
English
Word Count
197,500 words, Guess
Page Count
790 pages
Identifiers
- ISBN-100072536861
- ISBN-100071214690
- ISBN-139780072536867
- ISBN-139780071214698
- Goodreads1034608', '2959939
and 2 more
- Library of Congress Control Number2003041331
- Open LibraryOL3682682M
Classifications
- DDC658.8/342/0973
- LCCHF5415.33.U6 H38 2004
Subjects
Topics
Places
Genres
- Case studies
Series Statement
- McGraw-Hill/Irwin series in marketing
Other Editions
- Consumer behavior: building marketing strategy
Show 17 more editions
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