Customer loyalty programs

Scoring Points: How Tesco Is Winning Customer Loyalty

Clive Humby, Terry Hunt, Tim Phillips

The customer loyalty solution: what works and what doesn't in customer loyalty programs

by Arthur Middleton Hughes.

Scoring Points: How Tesco Continues to Win Customer Loyalty

Terry Hunt, Clive Humbly, Tim Phillips

Building the Customer Specific Retail Enterprise

Gary Hawkins

Mileage Pro: The Insider's Guide to Frequent Flyer Programs

Tim Winship, Randy Petersen

Customer Intelligence

Gary Hawkins

Loyalty Marketing Resource Book

Neil Raphel, Janis Raye

L'entreprise infidèle

Léger Marketing

Robust exclusion through loyalty discounts

Einer Elhauge and Abraham L. Wickelgren

Scoring points: how Tesco continues to win customer loyalty

Clive Humby, Terry Hunt and Tim Phillips.