Valuing customers
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Author
Contributions
- Lehmann, Donald R. - Contributor
- Stuart, Jennifer Ames - Contributor
Publication
2001 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- OCLC Control Number49522919
- Open LibraryOL49893542M
Series Statement
- Working paper series -- no. 01-119
- Report (Marketing Science Institute) -- no. 01-119
Other Editions
- Valuing customers
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