Author

Publication

2016 - John Wiley & Sons, Inc., New Jersey

Language

English

Word Count

88,500 words, Guess

Page Count

354 pages

Identifiers

and 2 more
  • Better World Books9781119224853
  • Open LibraryOL26959745M

Classifications

  • DDC658.8/04
  • LCCHF5415.122 .V35 2016
  • LCCHF5415.13

Description

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

Subjects

Series Statement

  • --For dummies

Other Editions

  • Account based marketing for dummiesJohn Wiley & Sons, Inc.2016-01-01

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