Contributions

  • Heiman, Stephen E. - Contributor
  • Tuleja, Tad, 1944- - Contributor

Publication

1997 - Random House, New York, New York (State)

Language

English

Word Count

75,500 words, Guess

Page Count

302 pages

Identifiers

and 2 more
  • LibraryThing1117741
  • Goodreads1599743

Classifications

  • DDC658.8/1
  • LCCHF5438.4 .S265 1997

Description

Using dozens of examples from some of America's best-run businesses, Selling Machine illustrates the benefits of implementing a top-to-bottom sales approach, one that links salespeople with their colleagues in manufacturing, finance, and R & D into powerful cross-functioning teams. Among the topics covered: how to create account teams using employees from various departments - not just sales and marketing - devoted to solving problems for key clients; how to use today's technology to make the flow of information from clients to headquarters and back a vital ally in strengthening customer relationships; and how to involve salespeople and sales managers in establishing a sound strategic approach to every client.

Subjects

Links

Other Editions

  • Selling machine: how to focus every member of your company on the vital business of sellingRandom House1997-01-01

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