Selling machine
how to focus every member of your company on the vital business of selling
1st ed.
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Author
Contributions
- Heiman, Stephen E. - Contributor
- Tuleja, Tad, 1944- - Contributor
Publication
1997 - Random House, New York, New York (State)
Language
English
Word Count
75,500 words, Guess
Page Count
302 pages
Identifiers
- Open LibraryOL1006894M
- ISBN-100812927176
- OCLC Control Number36074402
- Internet Archivesellingmachineho00sanc
- Library of Congress Control Number96046736
and 2 more
- LibraryThing1117741
- Goodreads1599743
Classifications
- DDC658.8/1
- LCCHF5438.4 .S265 1997
Description
Using dozens of examples from some of America's best-run businesses, Selling Machine illustrates the benefits of implementing a top-to-bottom sales approach, one that links salespeople with their colleagues in manufacturing, finance, and R & D into powerful cross-functioning teams. Among the topics covered: how to create account teams using employees from various departments - not just sales and marketing - devoted to solving problems for key clients; how to use today's technology to make the flow of information from clients to headquarters and back a vital ally in strengthening customer relationships; and how to involve salespeople and sales managers in establishing a sound strategic approach to every client.
Subjects
Links
Other Editions
- Selling machine: how to focus every member of your company on the vital business of selling
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