Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications
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Word Count
100,000 words, Guess
Page Count
400 pages
Physical Format
Hardcover
Identifiers
- ISBN-139781574442403
- ISBN-101574442406
- Goodreads1240787
- Library of Congress Control Number99029151
- OCLC Control Number41224076
and 2 more
- Better World Books9781574442403
- Open LibraryOL12231346M
Classifications
- LCCHF5415.5 .W442 1999
- LCCHF5415.5.W442 1999
Description
"This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.
Subjects
Topics
Other Editions
- Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
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