Consumer behavior and marketing strategy
4th ed.
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Author
Contributions
- Olson, Jerry C. 1944- - Contributor
- Peter, J. Paul. - Contributor
Publication
1996 - Irwin, Chicago, Illinois
Language
English
Word Count
184,500 words, Guess
Page Count
738 pages
Identifiers
- Internet Archiveconsumerbehavior00pete
- ISBN-100256139040
- ISBN-139780256139044
- Library of Congress Control Number95022713
- OCLC Control Number32625838
and 1 more
- Open LibraryOL790263M
Classifications
- DDC658.8/342
- LCCHF5415.3 .P468 1996
Subjects
Topics
MarketingAttitudesConsommateursConsumer behaviorVerbraucherverhaltenStrategisches ManagementConsommateurs - Attitudes
Series Statement
- The Irwin series in marketing
Other Editions
- Consumer behavior and marketing strategy
Show 4 more editions
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