Consumer behaviour and marketing strategy
European ed.
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Author
Contributions
- Grunert, Klaus G., 1953- - Contributor
- Olson, Jerry C. (Jerry Corrie), 1944- - Contributor
Publication
1999 - McGraw-Hill, London, England
Language
English
Word Count
131,500 words, Guess
Page Count
526 pages
Identifiers
- Internet Archiveconsumerbehaviou0000pete
- ISBN-10025622529X
- ISBN-139780256225297
- OCLC Control Number40981124
- Open LibraryOL31939855M
Classifications
- DDC658.8342
- LCCHF5415.12.E82 P47 1999
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