Contributions

  • Wilkie, William L. - Contributor
  • Marketing Science Institute - Contributor

Publication

1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

5,750 words, Guess

Page Count

23 pages

Identifiers

Classifications

  • DDC658.8343
  • DDC658.8342
  • LCCHF5415.2 .R48 no. 92-115

Subjects

Series Statement

  • Report -- no. 92-115
  • Report (Marketing Science Institute) -- no. 92-115.

Other Editions

  • Factors affecting information search for consumer durablesMarketing Science Institute1992

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