Representing Consumers

Description

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of 'truth'. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include:* crisis in representation and the representation of crisis* construction of the researcher and consumer voice* quantitative tools, multimedia and representation* advertising narratives* poetic representation of consumer experience* consumer-oriented ethnographic research.The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder, Jennifer Edson Escalas and Linda Price.

Subjects

Other Editions

• Representing ConsumersElectronic resourceTaylor & Francis Inc2004-01-01
• Representing ConsumersTaylor & Francis Group1998-01-01
• Representing ConsumersRoutledge1998-11-10
• Representing ConsumersTaylor & Francis Group2003-01-01
• Representing ConsumersTaylor & Francis Group2003-01-01
• Representing ConsumersTaylor & Francis Group2003-01-01