Social Marketing
Theoretical and Practical Perspectives (Advertising and Consumer Psychology)
1 edition
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Contributions
- Marvin E. Goldberg (Editor) - Contributor
- Martin Fishbein (Editor) - Contributor
- Susan E. Middlestadt (Editor) - Contributor
Publication
1997-05-01 - Lawrence Erlbaum
Language
English
Word Count
114,000 words, Guess
Page Count
456 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7937032M
- ISBN-139780805824995
- ISBN-100805824995
- OCLC Control Number1044733785
- OCLC Control Number35701144
and 3 more
- OCLC Control Numbersocialmarketingt0000unse
- Library of Congress Control Number96036833
- Goodreads387802
Classifications
- LCCHF5415.122.S637 1997
Subjects
Topics
Other Editions
- Social Marketing
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