Advertising and Promotion
An Integrated Marketing Communications Perspective w/ Premium Content Card
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Word Count
205,000 words, Guess
Page Count
820 pages
Identifiers
- Open LibraryOL7307429M
- ISBN-139780073255965
- ISBN-100073255963
- Goodreads1142958
- LibraryThing368930
Description
This book "Shows students how real oprganizations, such as the Las Vegas Convention and Visitors Authority, Nike, the San Diego Padres, and Apple, coordinate the various elements of the promotional mix with other marketing activities. Boxed features, such as ethical perspectives, diversity perspectives and global perspectives, bring attention to issues of importance within industry practice. Additional an-depth issues of integrated marketing communications are explored in IMC perspectives."--Back cover.
Subjects
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