Transaction decoupling
the effects of price bundling on the decision to consume
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Author
Contributions
- Gourville, John T. (John Timothy) - Contributor
Publication
1998 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number41324285
- Open LibraryOL52475900M
Classifications
- LCCHF5415.2 .R42 no. 98-131
Subjects
Topics
PricesPricingMarketingConsumer behaviorService industriesPsychological aspectsPsychological aspects of Pricing
Series Statement
- Report -- no. 98-131
Other Editions
- Transaction decoupling: the effects of price bundling on the decision to consume
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