Author

Publication

2002-06-01 - Routledge

Language

English

Word Count

96,000 words, Guess

Page Count

384 pages

Physical Format

Hardcover

Identifiers

  • ISBN-100415196434
  • ISBN-139780415196437
  • Better World Books9780415196437
  • Open LibraryOL9595500M

Classifications

  • LCCHF5415.3.C7315 2002

First Sentence

The central problem area in marketing may be characterized as the analysis and satisfaction of the consumer-buyer in order to maintain and increase demand.

Subjects

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