Image Makers
Advertising, Public Relations, and the Ethos of Advocacy
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Author
Publication
2000-07-20 - University Of Chicago Press
Language
English
Word Count
85,250 words, Guess
Page Count
341 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9613568M
- ISBN-139780226389165
- ISBN-100226389162
- OCLC Control Number42603347
- OCLC Control Numberimagemakersadver0000jack
and 2 more
- Library of Congress Control Number99050270
- LibraryThing2571948
Classifications
- LCCHF5813.U6J33 2000
Description
"Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations.". "Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--BOOK JACKET.
Subjects
Topics
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Other Editions
- Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
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