A preface to marketing management
9th ed.
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Author
Contributions
- Donnelly, James H. - Contributor
Publication
2003 - McGraw-Hill/Irwin, Boston, United States
Language
English
Word Count
70,000 words, Guess
Page Count
280 pages
Identifiers
- Internet Archiveprefacetomarketi0000pete
- ISBN-100072466588
- ISBN-100071198717
- ISBN-139780072466584
- ISBN-139780071198714
and 2 more
- Library of Congress Control Number2002019869
- Open LibraryOL18781492M
Classifications
- DDC658.8
- LCCHF5415.13
- LCCHF5415.13 .P388 2003
Subjects
Series Statement
- The Irwin/McGraw-Hill series in marketing
Other Editions
- A preface to marketing management
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