Consumer behavior & marketing strategy
9th ed.
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Author
Contributions
- Olson, Jerry C. (Jerry Corrie), 1944- - Contributor
Publication
2010 - McGraw-Hill Irwin, New York, New York (State)
Language
English
Word Count
138,500 words, Guess
Page Count
554 pages
Identifiers
- Open LibraryOL24462290M
- ISBN-139780073404769
- ISBN-100073404764
- Library of Congress Control Number2009039009
- OCLC Control Number320803664
and 1 more
- Better World Books9780073404769
Classifications
- DDC658.8/342
- LCCHF5415.3 .P468 2010
- LCCHF5415.3.P468 2010
Alternate Titles
- Consumer behavior and marketing strategy
Subjects
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