The Customer Management Scorecard
Managing CRM for Profit
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Publication
2002-12-30 - Kogan Page
Language
English
Word Count
107,000 words, Guess
Page Count
428 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7967389M
- ISBN-139780749438951
- ISBN-100749438959
- OCLC Control Number50644052
- OCLC Control Numbercustomermanageme00foss
and 3 more
- Library of Congress Control Number2002014807
- LibraryThing793014
- Goodreads902021
Classifications
- LCCHF5415.5.F677 2003
Description
"The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.
Subjects
Topics
Other Editions
- The Customer Management Scorecard: Managing CRM for Profit
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