Publication

2002-12-30 - Kogan Page

Language

English

Word Count

107,000 words, Guess

Page Count

428 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2002014807
  • LibraryThing793014
  • Goodreads902021

Classifications

  • LCCHF5415.5.F677 2003

Description

"The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.

Subjects

Other Editions

  • The Customer Management Scorecard: Managing CRM for ProfitHardcoverKogan Page2002-12-30

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