Marketing Science Institute
Identifiers
- Open LibraryOL10743014A
Top Subjects
- Marketing (8)
- Marketing research (5)
- Congresses (3)
- New products (3)
- United States (2)
- Department stores (2)
- Marketing Science Institute (2)
Books by Marketing Science Institute
Total count: 21
-
Effects of television advertising on children and adolescentsMarketing Science Institute1971-01-01
-
Selection and clustering of image dimensionsMarketing Science Institute1971-01-01
-
Psychographics in department store imageryMarketing Science Institute1971-01-01
-
The Super-storestrategic implications for the seventiesFamily Circle1972-01-01
-
Sales force performance and turnoverMarketing Science Institute1973-01-01
-
The strategic marketing implications of consumerismMarketing Science Institute1974-01-01
-
Consumerism at the crossroadsa national opinion research survey of public, activist, business and regulator attitudes toward the consumer movementSentry Insurance1976-01-01
-
Conceptualization and measurement of consumer satisfaction and dissatisfactionproceedings of conference conducted by Marketing Science Institute, with support of National Science FoundationMarketing Science Institute1977-01-01
-
MSI, a perspective at twenty yearsThe Institute1981-01-01
-
Competing in a deregulated or volatile marketMarketing Science Institute1988-01-01
-
Quality and customer servicethe critical focus for a firm : a conference summaryMarketing Science Institute1989-01-01
-
Ten lessons for improving service qualitycommentaryMarketing Science Institute1993-01-01
-
Integrating mechanisms for marketing and R&DcommentaryMarketing Science Institute1994-01-01
-
And now for something completely different"really" new products : conference summary, the Hyatt Harborside, Boston, MA, September 29-30, 1994Marketing Science Institute1994-01-01
-
Market oriented isn't enoughbuild a learning organization : commentaryMarketing Science Institute1994-01-01
-
To ally or not to ally?an exploratory study of participation options in complementary product strategy : commentaryMarketing Science Institute1994-01-01
-
1999 report summaries collectionMarketing Science Institute1999-01-01
-
Developing a Market OrientationSAGE Publications, Incorporated1999-01-01
-
2000 Report summaries collectionMarketing Science Institute2000-01-01
-
2001 report summaries collectionMarketing Science Institute2001-01-01
-
2002 report summaries collectionMarketing Science Institute2002-01-01