Marketing management
knowledge and skills : text, analysis, cases, plans
3rd ed.
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Author
Contributions
- Donnelly, James H. - Contributor
Publication
1992 - Irwin, Homewood, IL, Illinois
Language
English
Word Count
235,750 words, Guess
Page Count
943 pages
Identifiers
- Open LibraryOL2030007M
- ISBN-100256092257
- OCLC Control Number9778741
- OCLC Control Numberhistoryoffirsten00reed_0
- Library of Congress Control Number91007338
and 2 more
- Goodreads4308101
- LibraryThing5615446
Classifications
- DDC658.8
- LCCHF5415.13 .P387 1991
Subjects
Topics
Genres
- Case studies.
Other Editions
- Marketing management: knowledge and skills : text, analysis, cases, plans
Show 11 more editions
1 other editions not shown
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